Jennifer Carlson serves as Executive Director of the Washington Technology Industry Association (WTIA) Workforce Institute, the workforce development arm of the WTIA focused on addressing the tech industry's workforce and diversity needs though a registered technology apprenticeship program called Apprenti. She also is an Adjunct Professor at Seattle University. Previously, she successfully led east coast sales, development of web policy management systems and branding initiatives for AIG Agency Auto, a billion-dollar insurance division of AIG, and managed U.S. sports marketing for Progressive Insurance. Her background in brand visioning, wide range of business experience, sales retention with the NBA & WNBA and general management offer a unique ability to see creative solutions to complex problems.