Laura Wright Teclemariam is a technically inclined Senior Product Manager, powered with hands-on experience in the product and development space. Currently, she works for Electronic Arts, one of the world’s largest Game Publishers, which is recognized for critically acclaimed high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™. She leads product direction for EA’s Star Wars mobile franchise, where her team works to innovate with one of the most successful mobile games this year. Prior to EA, Laura led the developer tools efforts for a 100-Million-dollar mobile advertising tech company, Tapjoy. She also has experience in running her own startup for 7 years, which specialized in advertising and marketing. Prior to her marketing experience Laura worked for numerous Forbes Top 100 Companies, including Deloitte Consulting as an Oracle Consultant and Microsoft Corporation as a Partner Account Manager. At Microsoft, she led the technical and marketing analysis for Microsoft Business partners in the Southern California region. Early in her career at Microsoft, she worked in the MS Office Excel group as a Software Engineer. Laura received her Bachelor’s of Science degree in Electrical Engineering and Computer Science from the University of California, Irvine. She is a Northern California native and lives in the East Bay with her three daughters and husband.