Kiel Berry is the Senior Vice President and Co-Head at Viacom Labs, an incubator for the future of fan experience and engagement. In this role, Berry is tasked with generating new ideas, businesses and opportunities that inspire creativity and innovation across the unit’s various verticals. Prior to joining Viacom, Berry was Executive Vice President of the Grammy-award winning rock band Linkin Park’s consumer focused company, Machine Shop Entertainment, where he helped leverage Linkin Park’s global fandom and extend their brand into arenas such as tech and design. Berry also helped the band launch Machine Shop Ventures, a venture capital fund that invests in early-to-growth stage companies including Lyft, Hyperloop One and Blue Bottle Coffee. He maintains an advisory role for the company. Before joining Machine Shop, Berry held roles at Creative Artist Agency and at JP Morgan in New York, London and South Africa. Berry is the author of STUNT: Navigate The Journey and has been a frequent guest lecturer at Harvard, UCLA and University of Southern California. Berry graduated from the University of Pennsylvania with a degree in Economics.