In 2011, Hajj Flemings was one of eight entrepreneurs selected for the CNN’s Black in America 4: The New Promised Land: Silicon Valley documentary with Soledad O’Brien. During the filming of that documentary, he came to understand the real meaning of the term ‘meritocracy’ and recognized that lack of access in the technology space was creating a permanent underclass in communities of color. That experience literally changed the course of his life. Hajj is founder of Brand Camp University, an educational platform that is preparing people for the future of work, and Rebrand Detroit, a civic design and brand project a multi-disciplinary collaboration with the residents, community stakeholders, and local government to change cities—starting with Detroit. He has worked with clients including Walt Disney, Pitney Bowes, Pfizer, the Detroit Lions, and the U.S. Department of Defense, been an invited speaker at Iowa State University, University of Michigan—Ross School of Business, Davidson College, University of Detroit, and others, and has been featured in the Wall Street Journal, TechCrunch, Mashable and CNN Tech Money on the subjects of startups, digital technology and branding.